Irene Lam on the communication of art, the characteristics of the South Korean art scene, and what is driving the rise of its popularity.
Irene Lam - PR & Communication Consultant
Ep.106 | PR and Communication specialist Irene Lam, whose multicultural background provides a unique perspective on the art world, talks about her journey from studying history to her role as an editor at Perspective magazine, and the founding of her PR and communication agency JulyPR in Seoul.
Our discussion covers the rise of Korean art, the contrasts between working in Seoul and Hong Kong, and how spatial environments shape artistic expression. Irene shares valuable insights into PR strategies for abstract art, the nuances of communication in South Korea’s art scene, and tips for emerging artists to enhance their visibility.
Finally, we look ahead to the future of art in Asia and explore the exciting projects Irene has in the works.
Dividing her time between Seoul and Hong Kong, Irene Lam is an expert in public relations and communications, boasting over 20 years of experience in the industry. Her diverse background encompasses advertising, PR, brand marketing agencies, and editorial work. Irene has collaborated with prominent brands, including LG OLED, White Cube, M+ Museum, VILLEPIN, Helen J Gallery, Museum Wave, Pearl Lam Galleries, Art Busan, and Larry’s List.
Instagram @irenelamjuly
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